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Proof of Work
“Dream Ezee – Because, Priorities."
Dream Ezee is a mid-range pillow brand targeting young urban professionals seeking comfort, affordability, and convenience. The marketing campaign combines digital and traditional media to build brand awareness, drive sales, and encourage customer retention. With the tagline “Because, Priorities,” the strategy blends rational (ergonomic benefits, quality) and emotional (relaxation, lifestyle) appeals. The media plan includes TV, digital, print, and outdoor ads, guided by data-driven budgeting and the FCB Grid model. The campaign emphasizes strong messaging, influencer collaborations, and performance tracking to position Dream Ezee as a trusted sleep solution.
Read more →Nuvue: Fashion reimagined for the next generation.
Nuvue is a bold rebranding and revival strategy for TrendTide, aimed at transforming the brand into a culturally resonant, future-fit fashion label for Gen Z and Millennials. Centered around the values of style, sustainability, inclusivity, and trust, Nuvue introduces a fresh perspective on fashion, leveraging creator-led campaigns, digital innovation, and product quality reinvention. With strategic initiatives like TrendDrop, EarthsGotStyle, and AI Fit personalization, the brand shifts from trend-following to trend-setting. Nuvue isn't just updating wardrobes; It’s redefining how youth connect with fashion in a way that’s expressive, ethical, and built to last.
Read more →My Journey So Far
2025 – sales & marketing trainee
I work as a Sales $ Marketing Trainee at Bajaj Broking, where I generate leads, convert prospects into active Demat account holders, and contribute to planning marketing and promotional strategies to boost client acquisition.
2024 – MBA
I am currently pursuing my MBA with a dual specialization in Marketing and Operations, equipping myself with a strategic blend of creative brand-building and analytical problem-solving. This program is sharpening my ability to design high-impact campaigns, optimize business processes, and lead cross-functional initiatives. My focus lies in bridging market insights with operational efficiency to drive measurable business outcomes.
2020 – B.Sc
Completed my B.Sc in Botany, where I gained a deep understanding of plant biology, ecology, and environmental systems. The program strengthened my analytical and research skills, and instilled a strong scientific mindset—something I now integrate into structured thinking and data-driven decision-making in business contexts.
🏷 Skills & Topics I Follow
🚀 What's Next
📚 Books / Ideas That Shaped Me
Deep Work: Rules for Focused Success in a Distracted World
— Cal Newport
Shifted my relationship with productivity. In a world of noise and constant pings, this book taught me the power of sustained focus. I started carving out distraction-free zones to dive deep into strategic thinking—whether for building marketing funnels or improving workflows. It made me ruthless about prioritization and clear on what actually moves the needle.