Writer. Thinker. Hook-Master. Building Brands with Every Word.
Professional Journey
Jun 2025
Jun 2023
Jan 2020
Feb 2019
Jan 2018
Showcase of Work
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Thoughts that shape my perspective
Helped me structure content like mini-moviesβwhether itβs a caption, a thread, or a landing page.
By Austin Kleon
Made me realize I donβt need to be perfect to share. I just need to be real, consistent, and valuable.
If you canβt hook someone in 3 seconds, youβve lost them. I use this rule for headlines, hooks, even voice notes.
By Robert Cialdini
Opened my eyes to why we click, buy, and say βyesββcrucial for every line of copy.
By Ann Handley
Taught me that great writing isnβt about sounding smartβitβs about sounding human.