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KHUSHI MALIK

Curious Learner | Driven by Ideas | Future MBA

Indian Institute of Foreign Trade, Kakinada (2025)

📚 Learning

Proof of Work

📄 Text Project
Research

Optimizing Material Flow: A Live Project Case Study on Petroleum Refinery

The project explores the efficient management of material flow at Indian Oil Corporation Limited’s refinery, focusing on the processes of procurement, tendering, transportation, and inventory management. It examines the structured roles within the Material and Contracts Department, highlighting each stage from purchase requisition to material arrival and inspection. Emphasis is placed on the perpetual inventory system, the use of SAP software, and the ABC analysis method for inventory categorization. The study also discusses the importance of quality control during material reception, proper record-keeping, and the structured approach to storing and handling materials to support smooth plant operations.

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Akash Jaiswal
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Marketing Strategy

Fashion ReVibe – Combines “revitalize” with the youthful “vibe” of your audience.

Fashion ReVibe breathes new life into TrendTide’s fast fashion brand by blending sustainability, inclusivity, and digital-first strategies tailored for Gen Z and Millennials. Anchored in data-driven insights, the campaign includes influencer-driven Instagram Reels, community-driven “StyleSwap” pop-ups, an AI-powered style quiz, and limited-edition drops—all designed to re-engage a youth-driven audience. By addressing key consumer demands—sustainable materials (30%), inclusive sizing (25%), and authentic, interactive content—the project aims to increase Instagram engagement to 4%, reduce churn to 35%, and boost online sales by ₹1–1.4 crore, revitalizing TrendTide’s brand for a more ethical and vibrant future.

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📄 Text Project
Analysis

Cryptocurrency Time Series Forecasting Using ARIMA Models

This project explores forecasting and analyzing price trends for DOGE-USD and Ethereum USD using time series data spanning nearly five years (2019–2024). By applying descriptive statistics and ARIMA models in RStudio, the project investigates volatility, distribution shapes, and patterns within the cryptocurrency data. The analysis reveals DOGE-USD's high volatility with mean-reverting tendencies, modeled using ARIMA(0,0,1). Ethereum USD, with more moderate fluctuations, is best represented by an ARIMA(1,0,1) model capturing momentum effects. Despite reasonable short-term stability predictions, uncertainty remains due to inherent market fluctuations, highlighting the need for cautious interpretation of these forecasts.

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My Journey So Far

2023 – Media & PR Committee: Leading with Creativity

At IIFT Kakinada, I took on the role of Senior Coordinator in the Media and PR Committee. In this position, I led coverage for various campus events and contributed to the vibrant campus culture. As the marketing lead for Riqueza, our flagship event, I honed my skills in brand management and event promotion, learning the value of clear communication and collaborative work.

2023 - 2024 🌱 Growth 🌟 Impactful

2022 – College Life: Discovering My Interests

I have completed BBA in Business Analytics at the Indian Institute of Foreign Trade, Kakinada. My college journey has been an exciting mix of academic rigor and personal growth. I've explored subjects that pique my curiosity and challenged myself with diverse extracurricular activities. This period has been crucial in shaping my interests, building new skills, and forming lifelong connections.

2022 - 2025

2019 – Schooling Years: Building a Strong Academic Foundation

During my school years, I always prioritized academic excellence. In my 10th grade board exams, I secured a commendable 91.2%, showcasing my dedication and focus. I continued this momentum in 12th grade, achieving 92% in my board exams. These years instilled in me a love for learning and a disciplined approach to achieving my goals.

2019 - 2022

🏷 Skills & Topics I Follow

#Adaptability #Canva #Canva for Content #Canva Presentations #Communication #Content Calendars #Content Strategy #Data Analysis #Instagram Content #Instagram Marketing #Marketing Analytics #MS Excel #Remote Team Management #Team Management

🚀 What's Next

"As I step into the next phase of my journey, pursuing an MBA at IIM Amritsar, I’m excited to dive deeper into the world of business management and leadership. My goal is to refine my strategic thinking and build a robust understanding of how to drive organizational growth. I aim to actively engage with peers, faculty, and real-world business scenarios to hone my decision-making skills. Through this journey, I hope to emerge as a leader who not only drives results but also fosters innovation and inclusivity in any team or project I’m part of."
🔒 Resume & video intro are only available via a private link.

📚 Books / Ideas That Shaped Me

I am not afraid of storms, for I am learning how to sail my ship.

— Louisa May Alcott

This idea reminds me that challenges are opportunities to grow stronger and more capable, and that resilience comes from the courage to navigate rough waters.

Start with Why

— Simon Sinek

Finding and communicating a clear purpose is essential for leadership and impact. This idea inspired me to dig deeper into my motivations and align my work with meaningful, purpose-driven goals.