Wooble – Bharat's leading career accelerator

Meera Gupta meeragupta

Event App Wireframe

In this project, I was tasked with creating wireframes for a college fest event app. The app aimed to provide users with event schedules, speaker information, and the ability to register for sessions and workshops. I began by defining the app's key features and organizing them into a simple user flow to ensure a smooth experience. I designed wireframes for various screens, including the home page, event details, registration, and speaker profiles. The goal was to create a minimalist layout that was easy to navigate and visually appealing, with clear call-to-action buttons for registrations and updates. I also made sure the wireframes were responsive, with designs optimized for mobile and tablet users. After presenting the wireframes, the app’s development team used them as a blueprint for the UI design phase.

3.4k views

Chitrabanu T chitrabanut7102

Improving Cred App

Cred app is proudly embellishing the Indian Startup Indian Unicorns List. The app also went popular among the Indian masses after its IPL promotions. Originally I could not understand the hype around the app and it was targeting the top 1% of India — a segment I hadn’t worked with. So I took this challenge to improve the app that was completely out of my league. Cred App encourages its users to pay their credit cards on time by throwing reminders. It rewards its users with offers from premium brands for every payment through the app. It comes with other product offerings- Cred RentPay- It helps users pay their rent using credit cards. They get some benefits for in-app payments.Cred Stash- It gives personal loans to the Cred community with an interest rate of about 15. 5% with extra processing charges.Cred Mint- It is an investment product where the Cred community can invest money and earn interest of 9%. The money is used to lend credit-worthy Cred members via Cred Cash.Cred Store- A marketplace offering premium brands.Cred Protect- Helps users understand credit card statements and their spending patterns.The app rewards the creditworthy and affluent. It aims to bring all these people together and help each other. Thus it allows people who have an Experian score above 750 to be part of the Cred community. As of 2021, the community is sized 7.5 million. Revenue ModelListing Fees: Earns revenue through the listing fees charged from premium brands that sell on their platform.Transaction and processing fees: It charges a processing fee of around 1 to 1.5% on transactions made through the platform.Goal: The platform is looking to acquire users to form a community of creditworthy. Our solution must also help in user retention since user acquisition and retention are interrelated.  User retention is the new user acquisition. The cost of gaining a new user is more than the cost of making a user stay. If we are able to convince users to stay, they will help us in bringing new users without cost, and the community formed could be stronger. Thus our goal will be to acquire new users and retain existing users in the platform. ResearchPrimary research: I conducted a survey with 75 participants who had at least one credit card and they mostly identified themselves as upper-middle class. One of the pivotal insights we obtained from the survey was ‘Why do people use credit cards?’ 64.4% use credit cards to manage their cash flow.13.6% use credit cards to get rewards.11.9% use credit cards to maintain credit scores.6.8% feel credit cards are safer than debit cards to use.3.4% use credit cards for emergency. Secondary Research: User reviews on play store and third-party sites were my crucial source of information. Major issues reflected in the user data are as followsDelay in transactions.No proper customer support.No responsibility is held for buying offers from the platform.Cred gets access to the email linked to the bank account to get statements and due dates. This has lots of privacy concerns.User PersonasCredit card users can be classified as individual and business credit card users. In our case study, we focus on individual card users. Problem understandingCred is not actually solving a real user problem as of yet for the reason that people already get rewards for paying their credit card bills on due from banks. More rewards are definitely not a user problem.Cred also allows people to be mindful of their credit card payment dues but these people already are financially disciplined as they are to be deemed creditworthy to be part of the community. Sub-optimal solutions are not always a pain point. It is similar to schools only taking in top scorers and boasting that they make topers.Cred possibly wants to create a new behavior and connect people, utilize the network effects to its advantage. The platform can be considered a two-sided marketplace or a bandwagon social network. More card users on the platform will result in more premium brands which might lead to even more cards users. It also can be considered a bragworthy proposition (As quoted by the CEO). I consider it an imperfect network as Cred is not the Amazon of premium brands because they do not take responsibility for the product after it is bought(or redeemed) in the platform. The network is unsustainable since the core value proposition does not revolve around the network but rather an addon. Social networks built on user reputation need to recreate themselves frequently to remain in the buzz.Another issue is that getting out of the app is a lengthy process that involves contacting the support team. Often times there are cases where people simply uninstall the app without following the process and their data is still held within the app. This could mislead us and there might be a missed customer. As far as we know the app has successfully onboarded 7.5 million users out of 10 million app downloads but we don’t know how many of them are retained.The app has also faced criticism for spending too much on marketing to acquire users without generating adequate revenues. SolutionA strong reason to enter the app is key to acquisition and retention. We noticed that the Cred app was not convincing enough at least not in the long run. With a slight twist in the way how Cred works, we will be able to acquire new users and solve a real problem. Let’s dive into a key understanding regarding the user’s motivation to enter the app. Which one would you prefer? Your professor(or teacher) rewards you with chocolates every day for being punctual in class.Your professor gives your attendance even when you come late to class one day since he lets it slide this one time because you were punctual before.We always do good deeds in hope of reaping fruits in the future even when they are difficult to follow. People maintain credit scores for similar reasons- to get better credit in the future. In our case the chocolates metaphorically denote rewards and the attendance denotes security. Here we are dealing with people who are managing cash on an everyday basis. Thus security will definitely be a strong motivator for them to use the app since when it comes to money people always opt for security more than rewards. The main problem credit card users face is credit card debt and cash flow management. If we could offer them a way to ease their credit card debt on their rough day we will be able to make a strong motivator. Let’s see some ways we could solve the problem. Loans to convert credit card dues to EMI instantly (extending Cred stash).Reward investments instead of (or including) premium brand offerings.Provide an insurance security cover for a credit card due payments under certain terms and conditions. (Probably illogical)Provide very short-term instant loans and very short-term investment vessels to transact money from peers.We have prioritized EMI and short-term loans from the four solutions. EMI and Short term loans had relatively lower costs and risks. The prioritized solutions also are effective in boosting network effect, innovative service in India, and are very impactful.StakeholdersUsersShort-term loans and investments will be a good way for users to manage cash flow. Instant EMI will help users make a quick transition from credit card to EMI reducing the tedious process. PlatformImplementing the prioritized solution will increase in user acquisition and retention. Interest CalculationWe could optimize the interest for a loan by maximizing profit and minimizing default risk. Decision variable: Interest rate (The interest rate here is not annual) Key factorsLoan AmountInflationCredit scoreLoan DurationBuying habits.Constraints(Inflation)/12 < Interest rateCredit score > 750Objective functionsProfit = (Loan Amount * Interest rate ) / (Loan Duration * (Inflation/360) ) Default risk = (Loan amount * Interest rate ) / (Credit Score) Note: The above functions are empirical and give an idea about profit and not the exact value.

6.7k views

MindBloom Mental Wellness Campaign | Copywriting + Blog Strategy

Mohit Kumar Shah mohitkumarshahsbv

MindBloom Mental Wellness Campaign | Copywriting + Blog Strategy

This complete campaign submission for the Write to Influence: Word-Slinger Showdown spans all three rounds of content creation for MindBloom Co., a mental wellness brand targeting Gen Z and Millennials. In Round 1, I rewrote two product descriptions to be emotionally resonant and benefit-focused, then adapted one paragraph into three distinct tones—Formal, Witty, and Gen Z—to show tone flexibility and audience targeting. In Round 2, I crafted a blog post titled “Turning Thoughts into Action”, integrating the MindBloom CBT Thought Record Workbook as a practical tool for mental clarity. The post follows a structured SEO format with H2 headings and a strong meta description. In Round 3, I identified the problem of digital burnout and developed a product solution called MindBloom Digital Pause—a mindful smartphone app that replaces mindless scrolling with micro-wellness prompts. I included voice-adapted explanations for a 5-year-old and a 50-year-old CEO, a reflection on tone-shifting strategy, and a visual prototype demonstrating calming UX design. Together, these pieces form a cohesive mental wellness content campaign that balances empathy, clarity, brand alignment, and strategic communication.

9.7k views

Interactive Machine Learning Course – Student Initiative

Kriti Iyer kritiiyer-1

Interactive Machine Learning Course – Student Initiative

Kriti Iyer designed and developed a peer-to-peer interactive learning module focused on simplifying machine learning concepts for beginners. Realizing that many of her classmates struggled with understanding ML theory, she created an online self-paced course that combined conceptual clarity with hands-on practice. The course featured bite-sized video explanations, interactive quizzes, and mini coding challenges using Google Colab. Kriti integrated real-life case studies to demonstrate ML in action—ranging from spam detection to stock prediction. The project also included a feedback mechanism to improve the course content iteratively based on learner responses. Ir work bridged the gap between classroom learning and practical application, providing immense value to students new to the ML space. The initiative I was later adopted as a supplementary resource by her university’s data science club. Kriti’s commitment to democratizing tech education through design thinking and accessibility showcases her leadership in both technical and academic environments.

9.4k views

Rohit Kumar rohitkumar1@woobleorg9246

Language Learning App

During my internship at Clickstream Co., I was responsible for designing the user interface for a mobile-based language learning app. The goal was to create an engaging and interactive experience that made learning languages fun and easy. I focused on designing an interface that was both aesthetically pleasing and easy to navigate. The app’s features included language courses, quizzes, voice recognition, and progress tracking, all of which had to be seamlessly integrated into the design. I used vibrant colors and interactive elements to encourage user engagement, making sure the design was intuitive so that users could focus on learning rather than navigating the app. My design was well-received for its clarity and ease of use, and it significantly enhanced the overall learning experience.

8.8k views

Lavanya Mithbaokar lavanyamithbaokar

Eduverse Landing Page

Designed Ui/Ux for the landing page.

1.1k views

Creating a Viral AI Blog Series for the Tech Enthusiast Community

Tanvi Kapoor tanvikapoor-1

Creating a Viral AI Blog Series for the Tech Enthusiast Community

In 2023, I decided to dive into the emerging world of artificial intelligence and create a series of blogs aimed at educating a diverse audience—from beginners to tech enthusiasts—on the latest AI trends. I had noticed that while AI was a hot topic, many blog posts on the subject were too technical for the average reader. I wanted to bridge that gap by creating content that was both accessible and informative, targeting not just experts but anyone interested in the subject. The first step was to identify the key topics within AI that would resonate with a broad audience. After narrowing down trends like machine learning applications in daily life, ethical AI, and the future of automation, I started writing the series. Each post was carefully researched and written with simple, engaging language that didn’t talk down to the reader but instead invited them into the world of AI. I used infographics, relatable examples, and clear explanations to break down complex ideas. The results were beyond my expectations. The series received over 30K views in a few months, becoming one of the most shared and discussed sets of posts on TechBlogX. What made this project particularly exciting was the conversation it sparked. Readers were commenting, asking questions, and sharing the posts with their networks, which helped grow my personal brand as an AI thought leader. The project not only increased my visibility in the tech community but also gave me confidence in my ability to tackle complex topics in an engaging way.

2.0k views

Aditi Mohanty aditimohanty9232

Mobile Banking App Redesign

As a Senior UX Designer, I led the redesign of a mobile banking app aimed at improving user engagement and accessibility for a diverse range of customers. The app originally had a cluttered interface and lacked key features that users wanted, such as easy access to transaction history, quick fund transfers, and customizable notifications. My approach was to simplify the user interface, streamline the user flow, and introduce key features based on user feedback and usability testing. I created wireframes and high-fidelity prototypes using Figma, incorporating principles from the NN/g UX Certification to ensure usability and accessibility. Additionally, I worked closely with developers to make sure the design was implemented seamlessly, resulting in a more user-friendly experience. The redesign received positive feedback from users, with a 20% increase in user retention within three months of launch.

2.9k views

Meera Gupta meeragupta

Event App Wireframe

In this project, I was tasked with creating wireframes for a college fest event app. The app aimed to provide users with event schedules, speaker information, and the ability to register for sessions and workshops. I began by defining the app's key features and organizing them into a simple user flow to ensure a smooth experience. I designed wireframes for various screens, including the home page, event details, registration, and speaker profiles. The goal was to create a minimalist layout that was easy to navigate and visually appealing, with clear call-to-action buttons for registrations and updates. I also made sure the wireframes were responsive, with designs optimized for mobile and tablet users. After presenting the wireframes, the app’s development team used them as a blueprint for the UI design phase.

5.5k views

Shruti Rouniyar shrutirouniyar06

Ventura

This UI/UX case study showcases Ventura, a personal finance platform created to empower users to take control of their financial well-being. Addressing the difficulty many experience with scattered and inaccessible financial tools, Ventura delivers an intuitive platform that combines essential management functionalities with user-friendly financial literacy resources. The design process, from user research and brainstorming to wireframing, screen design, and iteration, prioritizes clarity, simplicity, and ease of navigation.

7.5k views

Sahil Gupta sahilgupta

10X ROAS for a D2C Skincare Brand

Designed and managed a full-funnel paid ads strategy for a new D2C skincare brand. Created TOFU awareness campaigns, retargeting mid-funnel visitors, and conversion-focused BOFU ads. Optimized landing pages, experimented with UGC video ads, and ran A/B tests for CTA variants. Weekly reports were shared with the founder team.

7.1k views

Simran Singh simransingh-1

Freelance Portfolio Website

As part of my internship at PixelCraft Solutions, I worked on designing a website for freelance designers. The goal was to create a digital portfolio that allowed freelance designers to showcase their work in a visually striking and functional manner. I began by researching the most effective ways for designers to present their portfolios online, studying various trends and looking for ways to make the user experience stand out. I worked on designing a layout that allowed for easy browsing of multiple projects, with clear categorization of design types and a user-friendly navigation system. I also focused on adding features that allowed designers to display additional information about each project, such as the design process, tools used, and client testimonials, which would help attract potential clients. One of the main challenges I faced during this project was finding a balance between creativity and simplicity. I wanted the website to reflect the creative nature of the work being displayed while ensuring it was easy to navigate and read. The final design was a responsive, visually appealing portfolio website with clean lines, high-quality images, and a simple layout that highlighted the work and expertise of the designer. This project gave me valuable experience in designing for a very specific user group—freelance designers—and taught me how to make a creative portfolio that was both functional and eye-catching.

7.4k views