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You’re hired as the creative brain behind the Instagram ads for a fictional D2C skincare brand called “Glowverse” — a Gen Z, cruelty-free, science-backed skincare brand.The founder has one brief:“I don’t care about jargon. I want reels that make people stop scrolling and say something in the comments.”Your mission is to pitch and design 3 hook-driven sh...
You're working with a fictional B2B SaaS product called “Flowstack” – a project collaboration tool like Notion + Slack + Figma in one.But here’s the twist:The product is powerful, but extremely boring to explain.Your job? Make it go viral — without talking about features.Instead, you’re going to turn the launch into a meme-worthy moment — combining ...
You’re the content strategist at a rising career-tech startup that just launched a tool called "Launchpad AI Resume Builder" — built for students, freshers, and job seekers to create standout resumes in minutes.Your task is clear and high-stakes:“We need to grow organically. Create a content funnel that brings in traffic and drives sign-ups.”This challenge is a...
Bournvita — the once-iconic “growth drink” — is no longer cool. It's seen as old-school, even irrelevant for today’s Gen Z who are busy sipping protein shakes and matcha lattes.Your mission?Create a rebranding + growth campaign that makes Bournvita a viral cultural comeback — loved by gym-goers, students, creators, and nostalgic millennials.Can you turn &...
Notion AI is already popular with productivity lovers — but startup teams still see it as "just another note-taking app."Your challenge? Flip the narrative.Design a marketing campaign that positions Notion AI as a must-have growth tool for early-stage startup teams — one that helps them move faster, stay organized, and scale smarter.You’ll need to tap into real user ...
Design a dashboard for managing delivery fleets, focusing on key metrics such as live tracking of orders, route management, and performance analytics. The dashboard should be user-friendly and visually engaging. Actionable Steps & Guidance: Understand the User Needs: This dashboard will be used by fleet managers to track delivery statuses, monitor driver performance, and optimize routes. Fo...
Design a bold, fun brand identity system for a fictional Gen Z social platform. This includes creating the logo, color palette, and typography that resonate with a young, energetic audience. Actionable Steps & Guidance: Understand the Audience: Gen Z is characterized by its preference for modern, bold, and unconventional designs. Think vibrant colors, playful yet sleek fonts, and clean s...
Conduct a UX audit of two competing websites or apps, identifying areas of improvement, strengths, and weaknesses. Provide actionable suggestions on how the user experience could be enhanced. Actionable Steps & Guidance: Select Competitors: Choose two similar platforms (e.g., a design tool like Canva vs. Adobe Spark, or a ride-sharing app like Uber vs. Lyft) and evaluate their user exper...
Design the homepage wireframe for a mobile app that helps students find and track online courses. This wireframe will serve as the foundational blueprint for how users will navigate through the learning platform, making it critical to ensure clarity, ease of use, and engaging layout. Actionable Steps & Guidance: 1) Research & Inspiration: Before you start, research other educationa...
Recreate the homepage of a famous website (like Apple, Google, or Notion) while maintaining the visual design elements. Focus on structure, layout, and aesthetic details without diving into content or interactivity. Actionable Steps & Guidance: Choose the Website: Pick a website that inspires you, preferably with a sleek, modern homepage. Analyze how the homepage is laid out — from hero ...
Build a small web app that lets users record and save voice notes locally.
Build a quiz with 5+ questions to help users discover career directions.
68% built new portfolio projects
41% landed internships within 6 weeks
33% got noticed by recruiters or mentors
22% gained freelance clients through portfolios
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Show recruiters that you completed real-world briefs, not just tutorials.
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Gain XP for each submission, level up in your chosen field.
Get featured in our weekly highlights & build a public presence.
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