Showcase of Work
This project details a comprehensive marketing and brand revitalization strategy for TrendTide Clothing Co., a Mumbai-based fast fashion brand facing a significant 22% sales decline. The strategy focuses on repositioning TrendTide as India's leading 'Mindful Fast Fashion' brand, addressing critical consumer demands for quality, sustainability, and inclusivity, while leveraging digital innovation to recapture Gen Z and Millennial audiences.
Professional Recognition
Coursera
Dreams & Aspirations
I'm building a strong foundation in data-driven strategy and advanced analytical techniques, with the goal of leading impactful business transformation initiatives. My aim is to transition into a consulting role or a strategic analytics position within a dynamic industry, leveraging my MBA in Business Analytics to drive growth and innovation.
Thoughts that shape my perspective
By Indra Nooyi
Indra Nooyi's emphasis on "performance with purpose" and her candid discussion of building a strong support system profoundly shaped my understanding of leadership and the complex interplay between work and family life. Her story taught me that true success lies in aligning one's actions with a larger purpose while also recognizing the critical need for a robust personal and professional network.