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Proof of Work
Marketing Promotion
As a Brand Manager, you are tasked with launching a new product or service brand with a unique name that does not already exist. While the core product cannot be altered, you may modify the packaging and augment the offering if needed. You have a total budget of ₹20 crore to develop a comprehensive marketing promotion campaign. This includes allocating funds for the creation of promotional materials such as TV commercials and print ads, as well as media spending. Additionally, you must present a detailed media plan that outlines the campaign objectives, message strategy, chosen media vehicles, broadcast schedule, and criteria for measuring effectiveness.
Read more →
Marketing Promotion
As a Brand Manager, you are tasked with launching a new product or service brand with a unique name that does not already exist. While the core product cannot be altered, you may modify the packaging and augment the offering if needed. You have a total budget of ₹20 crore to develop a comprehensive marketing promotion campaign. This includes allocating funds for the creation of promotional materials such as TV commercials and print ads, as well as media spending. Additionally, you must present a detailed media plan that outlines the campaign objectives, message strategy, chosen media vehicles, broadcast schedule, and criteria for measuring effectiveness.
Read more →My Journey So Far
2025 – Marketing Intern
Dynamic marketing and client engagement role involving market research, content creation, and brand management. Responsibilities include optimizing communication strategies, conducting product demos, supporting customer onboarding, managing leads, and streamlining order processes to drive growth and enhance customer experience.
🚀 What's Next
📚 Books / Ideas That Shaped Me
The Almanack of Naval Ravikant
— Eric Jorgenson
Helped me internalize the value of leverage, compounding, and long-term games in career and relationships.