As a Brand Manager, you are tasked with launching a new product or service brand with a unique name that does not already exist. While the core product cannot be altered, you may modify the packaging and augment the offering if needed. You have a total budget of ₹20 crore to develop a comprehensive marketing promotion campaign. This includes allocating funds for the creation of promotional materials such as TV commercials and print ads, as well as media spending. Additionally, you must present a detailed media plan that outlines the campaign objectives, message strategy, chosen media vehicles, broadcast schedule, and criteria for measuring effectiveness.

As a Brand Manager, you are tasked with launching a new product or service brand with a unique name that does not already exist. While the core product cannot be altered, you may modify the packaging and augment the offering if needed. You have a total budget of ₹20 crore to develop a comprehensive marketing promotion campaign. This includes allocating funds for the creation of promotional materials such as TV commercials and print ads, as well as media spending. Additionally, you must present a detailed media plan that outlines the campaign objectives, message strategy, chosen media vehicles, broadcast schedule, and criteria for measuring effectiveness.