Project

Glowverse Skincare

Glowverse isn’t just a skincare brand, it’s a movement for Gen Z that celebrates every pore, patch, scar, and story. Born from the idea that skincare should feel like self-empowerment, not perfection, Glowverse breaks away from airbrushed ads and hollow jargon. This campaign brings the brand to life through three bold, emotionally resonant video ads built for Instagram Reels and YouTube Shorts. Each piece uses storytelling, humor, and myth-busting to cut through the noise, create real connection, and build a digital world where skin is embraced not filtered.
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Project Overview

Glowverse taps into the soul of Gen Z- expressive, honest, and driven by emotional truth. This project blends insights with creative innovation, building three short-form ads that do more than pitch a product they spark self-recognition.

Glowverse isn’t trying to fix your face. It’s here to face the real. In a world full of hyper-perfected skin feeds, this campaign invites you to pause the scroll and feel something, recognized, respected, and radiant in your own skin.

About the Creator

SN

SN

Learner
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Joined: May 2025

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