Helped the brand reach 1M+ cumulative views across platforms and increased their Instagram engagement rate from 1.8% to 4.5%.
ugc_campaign_report.pdf
View DocumentProject Report_ UGC Campaign for D2C Skincare Brand.pdf
View DocumentCreated 10+ short-form videos (Reels and YouTube Shorts) for a natural skincare brand targeting Gen Z users. Videos included tutorials, before-after transformations, testimonial voiceovers, and trend-based transitions. Delivered fully edited vertical videos optimized with captions and CTAs, and consulted the brand on caption strategies and hashtag buckets.
Digital Creator & Problem Solver
@sanyabansal-1Gained 4K+ new followers, 28% engagement rate, and 3X story view growth in the first month.
300+ story entries, 15k+ reach on campaign posts, and 10% uplift in footfall to the store in 2 weeks.