Radhika Roy
Curious about how things work, especially in robotics and AI.
✨ My Journey So Far
2017 – B.Des in Design and Communication at JIIT Noida
Majored in user research and communication design.
2022 – HFI Certified Usability Analyst
Earned CAU credential for usability design.
2022 – Retail App User Research
Conducted end-user interviews for retail app.
2022 – Accessibility Audit
Improved app accessibility to WCAG standards.
🧩 Proof of Work
Retail App User Research
As a Lead UX Researcher at VisionGrid Technologies, I led the user research phase for a retail mobile app aimed at improving the shopping experience for users. This project was initiated after the client noticed significant user drop-off during the checkout process. My role involved conducting in-depth qualitative research through user interviews, observational studies, and surveys. I analyzed user behaviors, pain points, and preferences, focusing on critical touchpoints such as product discovery, cart management, and payment processes. Using the findings, I helped redesign the app's user interface to enhance user flow, making the shopping journey smoother. The insights also contributed to the optimization of the app’s search feature and product filtering system, ensuring a more personalized shopping experience. This project was crucial in increasing customer retention and conversion rates, as the redesign led to improved usability and satisfaction.
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Accessibility Audit
In this project, I conducted an accessibility audit for a suite of digital products, including a web application and mobile site for a well-established e-commerce platform. The goal was to ensure that the platform adhered to WCAG (Web Content Accessibility Guidelines) and was usable by individuals with disabilities. I identified several key accessibility issues, including poor contrast ratios, inaccessible forms, and missing alt text for images. After the audit, I recommended a set of design and development improvements, including the use of accessible color schemes, improving keyboard navigation, and adding text-to-speech capabilities. I also worked closely with the development team to implement these changes and conducted follow-up testing to ensure compliance with accessibility standards. This project played a critical role in enhancing the platform’s inclusivity and ensuring that it was accessible to a wider audience, including users with visual, auditory, and motor impairments.
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