Leading end-to-end SEO strategy, from keyword planning to content calendars. Works closely with design, tech, and marketing teams to align organic growth strategies. Has successfully led content revamps for SaaS and D2C clients, resulting in 3X traffic growth and improved lead generation.
Content Strategy for Professionals â Coursera (Northwestern University)
Feb 2023 â Apr 2023
Experience
Growth
Learned how to build long-term content plans, conduct audits, and align content to audience personas and conversion funnels.
Advanced SEO Certification â Moz Academy
Aug 2022 â Oct 2022
Experience
Growth
Covered technical SEO, backlink strategies, and on-page optimization in depth. Applied learnings directly to improve site crawlability and domain authority for multiple clients.
Symbiosis Centre for Media & Communication â B.A. (Mass Communication)
Aug 2016 â May 2019
Experience
Foundational
Specialized in content production, brand communication, and digital storytelling. Led the content team for the college magazine and organized workshops on SEO writing and digital trends, laying the groundwork for her future in content marketing.
