TASK 2: Brand Identity from Scratch.
Orange brings energy and momentum, while grey, white, and dark blue create balance and credibility, with turquoise adding a fresh digital edge.
Norwester delivers bold, confident headlines, and Open Sans keeps the body text clean, readable, and professional.
LINK - https://www.canva.com/design/DAHCaGA6kaU/PMGqg6ZlUwZH6E4QugywFQ/edit?utm_content=DAHCaGA6kaU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
TASK 1: Scroll-Stopper Test (Foundational)
Caption - Prove your worth.... Show what you’ve built!
This post is designed for early professionals, students, and junior creatives who feel overlooked in competitive job markets. Many of them struggle because they rely on traditional resumes that fail to reflect their real capabilities. The post speaks directly to that frustration.
The emotion it aims to trigger is clarity mixed with empowerment. It reframes a common insecurity, lack of experience on paper, into an opportunity to stand out through actual work. The bold headline creates immediate tension, and the visual contrast between white and orange reinforces the idea of breaking from convention.
Someone would stop scrolling because the statement challenges a deeply ingrained belief. “Resumes” are expected. “Proof of work” feels disruptive. The hierarchy is clean and direct, making the message readable within seconds.
The primary metric being optimized for is saves. This message reflects a mindset shift, and users who resonate with it are likely to save it as a reminder or reference when building their portfolios.
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