Aman Yadav
Aspiring Digital Marketer | Content & Paid Media Enthusiast
✨ My Journey So Far
2023 – ClickBuzz Media | Digital Marketing Intern
Worked on Google Ads and Instagram campaigns for local e-commerce brands. Assisted in keyword research, ad copywriting, and A/B testing. Learned basics of Meta Ads, campaign structure, and performance reporting.
2023 – Meta Certified Digital Marketing Associate
Covered the fundamentals of Facebook and Instagram ads, business manager setup, audience targeting, and creative strategy for social campaigns.
2022 – Google Fundamentals of Digital Marketing (Google Digital Garage)
Completed modules on search engine marketing, display advertising, email marketing, and campaign performance tracking using Google tools.
2021 – Delhi University – B.A. (Hons) in English
Pursuing English Honours with a deep interest in communication, media theory, and branding. Member of the college media and marketing cell, organizing content drives and digital campaigns for campus fests.
🧩 Proof of Work
Instagram Reels Ad Campaign for Local Coffee Brand
Created a mock Reels ad campaign for a local D2C coffee brand targeting Gen Z audiences. I designed ad creatives in Canva, wrote engaging storytelling-driven copy, and simulated performance metrics using Meta Ads Manager in practice mode. The campaign strategy included influencer outreach, meme-based content, and story polls. I compiled all insights into a client-ready pitch deck as part of the Wooble marketing challenge. This simulation focused on ROAS and reel performance metrics.
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Blog Series: “Content that Converts”
Authored a 4-part blog series exploring psychological and structural aspects of conversion-optimized content. Each post tackled a core concept—from storytelling CTAs and hook-based headlines to emotional copywriting and subject line testing. Optimized posts using SEO basics like metadata and internal links, and shared them for peer review via the Wooble community. The series was intended to educate early-stage writers on creating persuasive digital content.
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