Ananya Sharma

Ananya Sharma

Content Alchemist | Crafting Clarity, One Word at a Time.

Currently: Started Travel & Plant Blog

🎯 Freelancing

✨ My Journey So Far

2023 – Freelanced with Ethical Travel Co.

Wrote location guides, ethical tourism pieces & newsletter series.

2023 - 2023

2022 – Published Zine: The Plant Diaries

Illustrated and wrote a personal zine—sold 150+ copies on Etsy.

2022 - Present 🚀 Pivotal 🌟 Impactful

2021 – Internship at ScrollWrite Media

Created quirky content for eco-brands—emailers, landing pages & IG captions.

2021 - 2021

2021 – Started Travel & Plant Blog

Launched “Fern & Footprints”—a blog about slow travel and indoor plant care. Gained 5K+ organic followers in 6 months.

2021 - Present ✅ Current Role 🌱 Growth 🌟 Impactful

2018 – B.A. in English Literature - Miranda House, Delhi University

Graduated with distinction. Led the Creative Writing Society & campus magazine.

2018 - 2021 💼 Foundational 🌟 Impactful

🧩 Proof of Work

Project Preview
Self-Published Illustrated Writing

The Plant Diaries – Illustrated Zine

n 2022, Aanya wrote, illustrated, and self-published her first zine titled The Plant Diaries, a deeply personal journal blending short essays, hand-drawn artwork, and poetry—all centered around her houseplants and the lessons they quietly offer.

Each page drew metaphors between plant care and self-care—like learning when to repot, how to let go of dead leaves, or thriving in low light. She paired anecdotes with minimalist watercolors and botanical sketches created using Procreate.

The zine was sold through Etsy and Instagram DMs, priced at ₹199 for a digital version and ₹349 for a hand-bound printed copy. In just 4 weeks, she sold 150+ copies, many with handwritten notes inside.

This project became a fan-favorite among her audience and also got featured in a micro-creators newsletter. It wasn’t just a product; it was an expression of her storytelling style—gentle, rooted, and quietly powerful.

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Arpita
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Akash Jaiswal
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Content Campaign Visual Storytelling

☕ Cafe Crawl Content Series

The Café Crawl Series was a self-initiated storytelling campaign where Aanya visited 10 unique cafés across Delhi to write, sip, shoot, and share. Each visit turned into a mini-project: she created Instagram Reels, review-style blog posts, and engaging story polls asking her audience to vote on ambience, food, or music.

What made this series stand out was her lens—she wasn’t just reviewing food but storytelling the soul of the space: the barista’s favorite book, the story behind a wall mural, or the calm of a hidden corner.

Aanya collaborated with 3 local businesses during this campaign, offering sponsored slots in exchange for brand features within her Reels and email newsletter. Her content was shared by 6 cafés and received 18K+ combined views across platforms.

For her audience, it felt like an invitation to explore their city with new eyes. For Aanya, it was proof that content can be casual yet captivating—and community-powered.

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Akash Jaiswal
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Project Preview
Travel Writing Lifestyle Content

🌱 Fern & Footprints Blog

Fern & Footprints is Aanya Mehta’s signature blog—a storytelling space born from her love for slow travel and indoor greenery. Created in 2020, the blog grew organically as Aanya shared heartfelt posts about local travel, plant care adventures, and minimal eco-living. The name reflects her two core passions: collecting memories from her footsteps around India, and nurturing her ever-growing plant shelf.

The blog features three key categories:

1) Plant Parenting: From reviving a drooping monstera to DIY composting, Aanya wrote guides that were equal parts informative and personal.

2) Hidden Travel Gems: She explored places beyond tourist maps—writing photo-essays and budget guides for solo travellers.

3) Lifestyle & Reviews: A cozy section of book reviews, zero-waste swaps, and Sunday café recommendations.

By pairing poetic writing with SEO-smart structuring, the blog attracted a niche yet loyal readership, peaking at 7,000+ unique visits per month. It also served as a portfolio base that led her to freelance gigs in lifestyle content and ethical travel.

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🚀 What’s Next

“I’m building a storytelling ecosystem that blends content, design, and digital intimacy. After crafting blogs, zines, campaigns, and brand stories rooted in emotion and relatability, I’m now exploring how to scale this personal voice into community-led, experience-driven content. Next, I want to: 🌱 Launch a monthly newsletter curating slow-living ideas, storytelling prompts, and content strategy insights. ✍️ Collaborate with purpose-led brands to create soulful campaigns that feel more like conversations than ads. 📚 Publish Volume 2 of “The Plant Diaries”—this time with reader contributions, poetry swaps, and guided reflection pages. 🎙 Experiment with audio storytelling—possibly a podcast featuring creators who turned personal narratives into powerful work. 🌍 Learn more about ethical digital marketing and how to make content that doesn’t just sell—but sustains. At the heart of it, I’m not just building a portfolio. I’m building a world—a little softer, a little greener, and a lot more human.”

📚 Books / Ideas That Shaped Me

The Gifts of Imperfection

— Brené Brown

Helped me shed the pressure of being polished and lean into authenticity, which reflects across my blog and zine.

The Boy, the Mole, the Fox and the Horse

— Charlie Mackesy

A gentle reminder that storytelling doesn’t need to be complex to move people. Simple drawings + honest words = pure magic.

Show Your Work!

— Austin Kleon

Taught me to share generously, even when the work isn’t perfect. It inspired my content series and the zine launch.

Bird by Bird

— Anne Lamott

My holy grail for writing advice. Lamott’s honesty about the messiness of the writing process helped me embrace imperfection.

The Little Book of Hygge

— Meik Wiking

Reinforced my love for cozy, intentional living. It reflected the spirit I try to embed in my writing—slow, warm, and human.

Big Magic

— Elizabeth Gilbert

This book gave me permission to create fearlessly. Gilbert's approach to creativity as a companion, not a burden, changed how I approach blank pages and big ideas.