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Ananya Sharma
Content Alchemist | Crafting Clarity, One Word at a Time.
Currently: Started Travel & Plant Blog
✨ My Journey So Far
2023 – Freelanced with Ethical Travel Co.
Wrote location guides, ethical tourism pieces & newsletter series.
2022 – Published Zine: The Plant Diaries
Illustrated and wrote a personal zine—sold 150+ copies on Etsy.
2021 – Internship at ScrollWrite Media
Created quirky content for eco-brands—emailers, landing pages & IG captions.
2021 – Started Travel & Plant Blog
Launched “Fern & Footprints”—a blog about slow travel and indoor plant care. Gained 5K+ organic followers in 6 months.
2018 – B.A. in English Literature - Miranda House, Delhi University
Graduated with distinction. Led the Creative Writing Society & campus magazine.
🧩 Proof of Work
The Plant Diaries – Illustrated Zine
n 2022, Aanya wrote, illustrated, and self-published her first zine titled The Plant Diaries, a deeply personal journal blending short essays, hand-drawn artwork, and poetry—all centered around her houseplants and the lessons they quietly offer. Each page drew metaphors between plant care and self-care—like learning when to repot, how to let go of dead leaves, or thriving in low light. She paired anecdotes with minimalist watercolors and botanical sketches created using Procreate. The zine was sold through Etsy and Instagram DMs, priced at ₹199 for a digital version and ₹349 for a hand-bound printed copy. In just 4 weeks, she sold 150+ copies, many with handwritten notes inside. This project became a fan-favorite among her audience and also got featured in a micro-creators newsletter. It wasn’t just a product; it was an expression of her storytelling style—gentle, rooted, and quietly powerful.
Read more →
☕ Cafe Crawl Content Series
The Café Crawl Series was a self-initiated storytelling campaign where Aanya visited 10 unique cafés across Delhi to write, sip, shoot, and share. Each visit turned into a mini-project: she created Instagram Reels, review-style blog posts, and engaging story polls asking her audience to vote on ambience, food, or music. What made this series stand out was her lens—she wasn’t just reviewing food but storytelling the soul of the space: the barista’s favorite book, the story behind a wall mural, or the calm of a hidden corner. Aanya collaborated with 3 local businesses during this campaign, offering sponsored slots in exchange for brand features within her Reels and email newsletter. Her content was shared by 6 cafés and received 18K+ combined views across platforms. For her audience, it felt like an invitation to explore their city with new eyes. For Aanya, it was proof that content can be casual yet captivating—and community-powered.
Read more →
🌱 Fern & Footprints Blog
Fern & Footprints is Aanya Mehta’s signature blog—a storytelling space born from her love for slow travel and indoor greenery. Created in 2020, the blog grew organically as Aanya shared heartfelt posts about local travel, plant care adventures, and minimal eco-living. The name reflects her two core passions: collecting memories from her footsteps around India, and nurturing her ever-growing plant shelf. The blog features three key categories: 1) Plant Parenting: From reviving a drooping monstera to DIY composting, Aanya wrote guides that were equal parts informative and personal. 2) Hidden Travel Gems: She explored places beyond tourist maps—writing photo-essays and budget guides for solo travellers. 3) Lifestyle & Reviews: A cozy section of book reviews, zero-waste swaps, and Sunday café recommendations. By pairing poetic writing with SEO-smart structuring, the blog attracted a niche yet loyal readership, peaking at 7,000+ unique visits per month. It also served as a portfolio base that led her to freelance gigs in lifestyle content and ethical travel.
Read more →🚀 What's Next
📚 Books / Ideas That Shaped Me
The Gifts of Imperfection
— Brené Brown
Helped me shed the pressure of being polished and lean into authenticity, which reflects across my blog and zine.
The Boy, the Mole, the Fox and the Horse
— Charlie Mackesy
A gentle reminder that storytelling doesn’t need to be complex to move people. Simple drawings + honest words = pure magic.
Show Your Work!
— Austin Kleon
Taught me to share generously, even when the work isn’t perfect. It inspired my content series and the zine launch.
Bird by Bird
— Anne Lamott
My holy grail for writing advice. Lamott’s honesty about the messiness of the writing process helped me embrace imperfection.
The Little Book of Hygge
— Meik Wiking
Reinforced my love for cozy, intentional living. It reflected the spirit I try to embed in my writing—slow, warm, and human.
Big Magic
— Elizabeth Gilbert
This book gave me permission to create fearlessly. Gilbert's approach to creativity as a companion, not a burden, changed how I approach blank pages and big ideas.