Arvind Kumar
Interested in marketing and business development strategies.
Currently: BBA Student at Banaras Hindu University
✨ My Journey So Far
2021 – BBA Student at Banaras Hindu University
Pursuing a Bachelor of Business Administration with a focus on marketing and strategy.
2022 – Digital Marketing by Google
Completed an online certification covering SEO, SEM, social media, and email marketing basics.
2023 – Social Media Marketing Campaign
Developed a campaign targeting millennials for an online fashion store.
2023 – Customer Loyalty Program
Designed a program to improve customer retention for an e-commerce platform.
🧩 Proof of Work
MillennialReach: Social Media Marketing Campaign
MillennialReach is a social media marketing campaign developed by Arvind Kumar targeting millennials for an online store. Arvind designed the campaign with a focus on the unique preferences and behaviors of the millennial demographic, including their affinity for online shopping, social media engagement, and brand transparency. I created a series of ads for platforms like Instagram, Facebook, and Twitter, incorporating eye-catching visuals, engaging captions, and clear calls-to-action (CTAs). The campaign focused on brand storytelling, highlighting the stores values and unique selling points to build trust and drive traffic to the online store. Arvind also used social media analytics tools to track engagement and performance, allowing him to fine-tune the campaign in real time. By analyzing audience feedback and interactions, he optimized the content and timing of posts, ensuring the campaign reached its target audience effectively. This project allowed Arvind to gain practical experience in digital marketing and content creation, as well as hands-on knowledge of targeted advertising and data-driven decision making. The campaign ultimately resulted in increased brand awareness and higher engagement, contributing to a measurable growth in online sales for the store.
Read more →LoyaltyBoost: Customer Loyalty Program
LoyaltyBoost is a customer loyalty program created by Arvind Kumar to help an e-commerce platform increase customer retention. Arvind designed the program with the goal of incentivizing repeat purchases and fostering long-term relationships with customers. I implemented a tier-based rewards system, where customers earned points for each purchase, which could later be redeemed for discounts or exclusive products. The program I was integrated into the platform’s existing e-commerce infrastructure, providing a seamless experience for users. Arvind also focused on personalizing the rewards, ensuring that customers received offers tailored to their purchase history and preferences. To maximize engagement, Arvind launched the program with a multi-channel marketing approach, promoting it through email campaigns, social media posts, and website banners. The program also included referral bonuses, encouraging customers to invite their friends and family to join the platform and earn rewards. Arvind used data analysis to monitor the programs success and identify opportunities for improvement, ensuring the rewards system I was both attractive and sustainable for the platform. The LoyaltyBoost program led to increased customer retention, higher repeat purchase rates, and more referrals, all contributing to the long-term success of the platform. This project allowed Arvind to deepen his understanding of customer behavior, marketing strategies, and data-driven decision making, making it a valuable addition to his skill set.
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