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Arvind Singh
Performance Marketing Specialist | Google & Meta Ads Expert
✨ My Journey So Far
2019 – Zentyx Growth Labs | Paid Ads Manager
Managing a monthly ad spend of ₹10L+ across e-commerce, SaaS, and D2C sectors. Specializes in Google Search, YouTube, Meta Ads, and landing page optimization. Leads a 3-member team handling campaign creation, analytics, and reporting.
2023 – Google Ads Search Certification (Skillshop)
Mastered keyword strategy, ad extensions, conversion tracking, and smart bidding for search campaigns. Applied strategies to improve ROAS for SaaS clients.
2022 – SEO Specialization – Coursera (UC Davis)
Covered technical SEO, on-page and off-page optimization, keyword tools, and ranking algorithms. Developed full SEO strategy for a live e-commerce brand.
2017 – Indian Institute of Management, Indore – MBA in Marketing
Completed MBA with a focus on digital marketing, brand management, and analytics. Worked on industry projects including ad budgeting and competitive SEO benchmarking as part of academic curriculum.
🧩 Proof of Work
Scaling Google Ads for a Healthtech Startup
Designed and ran performance-driven search and display campaigns for a telehealth startup offering online doctor consultations. Used location-based targeting, custom intent audiences, and lead-gen landing pages. Worked with design and content teams to align messaging across creatives. Tracked user journeys using GA4 and improved form conversion rates through A/B testing.
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SEO Audit & Strategy for D2C Skincare Brand
Conducted full technical audit using Screaming Frog and SEMrush, identified site speed issues, and restructured URLs. Optimized blog and product pages using high-intent keywords, fixed schema markup, and created a 3-month backlink-building roadmap. Delivered SEO playbook to internal content team and set up GSC & GA4 tracking.
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