Bournvita — the once-iconic “growth drink” — is no longer cool. It's seen as old-school, even irrelevant for today’s Gen Z who are busy sipping protein shakes and matcha lattes.
Your mission?
Create a rebranding + growth campaign that makes Bournvita a viral cultural comeback — loved by gym-goers, students, creators, and nostalgic millennials.
Can you turn “Bournvita” into a badge of smart, fun, daily growth again?
🎯 Your Challenge
Resurrect Bournvita as the “OG Growth Fuel” for the Now Generation.
Your campaign must:
- Tap into nostalgia + modern wellness
- Use humour, storytelling, and content virality
- Win attention across Reels, YouTube Shorts, Twitter, and meme pages
- This is more than just a product revival. It’s a cultural reset.
🧑🎯 Audience
Gen Z college students, young professionals, content creators
Fitness-minded, content-hungry, nostalgia-loving
Who they are: They laugh at “90s ads” and drink Monster before interviews
What they need: Focus, energy, good sleep, brain-boosting hacks — and a brand with personality
🧾 What You Need To Do
🍫 1. Campaign Concept + Big Idea
Coin a bold concept.
Examples (don’t copy):
“Bournvita 2.0: Growth Drink of Gig Workers”
“What if your inner child had a gym membership?”
“The Comeback Drink of the Year”
Explain the emotional and cultural hook.
📲 2. Platform Mix + Rollout Plan
Where will this go live? Instagram, YouTube Shorts, Spotify ads, LinkedIn satire posts?
Build a rollout plan over 10–14 days. Think like a creator and a media planner.
📅 3. 7 Content Post Ideas
Include post types (reel, meme, parody ad), formats, hooks, hashtags, CTA.
Also include:
1 Influencer video idea
1 Meme format idea
1 Fictional ad recreation
🛒 4. Limited Edition Product Drop (Optional)
Suggest one fun way to relaunch it — e.g.
Bournvita x Swiggy Instamart late-night pack
“Cram Session Edition” for exams
“Creator Fuel” collab with influencers
