You’re the content strategist at a rising career-tech startup that just launched a tool called "Launchpad AI Resume Builder" — built for students, freshers, and job seekers to create standout resumes in minutes.
Your task is clear and high-stakes:
“We need to grow organically. Create a content funnel that brings in traffic and drives sign-ups.”
This challenge is about thinking like a real content marketer:
Write two connected blog posts — one Top of Funnel (TOFU) to attract readers and one Bottom of Funnel (BOFU) to convert them into users.
🧑💻 Audience
- College students and fresh graduates in India
- Searching online for resume tips, career advice, job tools, and interview help
- Curious about terms like “resume builder for freshers,” “best resume format,” “AI resume creator”
🧾 What You Need To Do
1️⃣ Choose 2 Real Keywords
Pick two real keywords people are searching for:
1 TOFU (broad, helpful, discovery-stage)
1 BOFU (action-ready, solution-seeking)
Use free tools like Google Autosuggest, AnswerThePublic, or Ubersuggest.
✍️ 2️⃣ Write 2 Blog Posts
Each post should be 800–1000 words
Use your chosen keyword in the title, H1, subheads, and naturally in the content
Keep the tone helpful, clean, and value-driven
BOFU post must include a strong CTA to promote “Launchpad AI Resume Builder”
🔍 3️⃣ Show Your Strategy (Keep it Simple)
At the end of your submission, include:
✅ The two keywords (labeled TOFU and BOFU)
✅ 1–2 lines on why you chose them
✅ Meta title & description for each blog
✅ 2 internal link ideas (related content ideas)
✅ 1 backlink idea (e.g., share on Quora, Reddit, career forums)
