Challenge Overview
Notion AI is already popular with productivity lovers — but startup teams still see it as "just another note-taking app."
Your challenge? Flip the narrative.
Design a marketing campaign that positions Notion AI as a must-have growth tool for early-stage startup teams — one that helps them move faster, stay organized, and scale smarter.
You’ll need to tap into real user pain points, understand audience psychology, and build a cross-channel strategy that creates awareness, educates the audience, and nudges them to adopt Notion AI.
🎯 Your Challenge
Craft a multi-channel growth marketing campaign that makes startup teams say:
“We need Notion AI in our stack.”
You can use tools and tactics like:
Content Marketing
SEO
LinkedIn thought-leadership
UGC campaigns
Paid ads
Micro-influencer hooks
YouTube Shorts or Reels
(Use any mix, as long as it's strategic and realistic)
👥 Who You’re Targeting
Early-stage startups (0–2 years old)
Team size: 3–20 people
Decision-makers: Founders, Product Managers, Early Marketing Hires
Pain points: scattered tools, time wasted, disorganized processes
🧾 What You Need To Do
📌 1. Identify the Perception Gap
Why do these teams underestimate Notion AI?
What mental shift does your campaign need to drive?
🧠 2. Campaign Theme + Tagline
Craft a memorable campaign theme with a slogan that captures the shift.
Examples (don’t copy):
“Your Startup’s Second Brain”
“Docs That Think With You”
🎯 3. 3-Step Funnel Plan
Break down your campaign into three stages:
Awareness (e.g. reels, thought-leader posts, memes)
Consideration (e.g. carousels, storytelling, webinars)
Conversion (e.g. lead magnets, email flows, landing pages)
📅 4. 7-Day Content Calendar
Create a 7-day LinkedIn or Instagram plan that includes:
Post format (reel, carousel, text, doc)
Hook/headline
CTA
Objective (engagement, education, lead-gen)
🎨 5. Bonus (Optional) — Paid Ad Concepts
Suggest 2 paid ads:
Headline + body text
Visual concept or hook
Target audience
