Conduct a UX audit of two competing websites or apps, identifying areas of improvement, strengths, and weaknesses. Provide actionable suggestions on how the user experience could be enhanced.
Actionable Steps & Guidance:
Select Competitors:
Choose two similar platforms (e.g., a design tool like Canva vs. Adobe Spark, or a ride-sharing app like Uber vs. Lyft) and evaluate their user experience.
Evaluate the User Journey:
Spend time on both platforms and perform a basic task (e.g., sign up, create a design, or book a ride). Observe how intuitive the process is — where does it feel seamless, and where does it cause confusion?
Identify Strengths:
Which app excels in its UX? Maybe one has better navigation, quicker response times, or a more intuitive interface. Write down these strengths.
Spot Weaknesses:
Look for areas of friction. Are there confusing buttons, excessive steps, or delays? Suggest possible solutions like reducing the number of steps in a process or improving clarity in the design.
Create Recommendations:
Present your findings with a focus on actionable advice. For example, “Simplify the onboarding flow by removing unnecessary input fields,” or “Consider adding a search bar for faster navigation.”
Compile the Report:
Organize your findings into a well-structured report or presentation. Include visuals from both platforms and use annotations to show exactly where improvements could be made.
