Bring Back Bournvita: A Comeback Campaign for the OG Growth Drink

Bournvita — the once-iconic “growth drink” — is no longer cool. It's seen as old-school, even irrelevant for today’s Gen Z who are busy sipping protein shakes and matcha lattes.

Your mission?

Create a rebranding + growth campaign that makes Bournvita a viral cultural comeback — loved by gym-goers, students, creators, and nostalgic millennials.

Can you turn “Bournvita” into a badge of smart, fun, daily growth again?

🎯 Your Challenge

Resurrect Bournvita as the “OG Growth Fuel” for the Now Generation.

Your campaign must:

• Tap into nostalgia + modern wellness
• Use humour, storytelling, and content virality
• Win attention across Reels, YouTube Shorts, Twitter, and meme pages
• This is more than just a product revival. It’s a cultural reset.

🧑‍🎯 Audience

Gen Z college students, young professionals, content creators

Fitness-minded, content-hungry, nostalgia-loving

Who they are: They laugh at “90s ads” and drink Monster before interviews

What they need: Focus, energy, good sleep, brain-boosting hacks — and a brand with personality

🧾 What You Need To Do

🍫 1. Campaign Concept + Big Idea

Coin a bold concept.

Examples (don’t copy):

“Bournvita 2.0: Growth Drink of Gig Workers”

“What if your inner child had a gym membership?”

“The Comeback Drink of the Year”

Explain the emotional and cultural hook.

📲 2. Platform Mix + Rollout Plan

Where will this go live? Instagram, YouTube Shorts, Spotify ads, LinkedIn satire posts?

Build a rollout plan over 10–14 days. Think like a creator and a media planner.

📅 3. 7 Content Post Ideas

Include post types (reel, meme, parody ad), formats, hooks, hashtags, CTA.

 Also include:

1 Influencer video idea

1 Meme format idea

1 Fictional ad recreation

🛒 4. Limited Edition Product Drop (Optional)

Suggest one fun way to relaunch it — e.g.

Bournvita x Swiggy Instamart late-night pack

“Cram Session Edition” for exams

“Creator Fuel” collab with influencers