Content Funnel Masterstroke: 2 Blogs, 1 Growth Engine

You’re the content strategist at a rising career-tech startup that just launched a tool called "Launchpad AI Resume Builder" — built for students, freshers, and job seekers to create standout resumes in minutes.

Your task is clear and high-stakes:

“We need to grow organically. Create a content funnel that brings in traffic and drives sign-ups.”

This challenge is about thinking like a real content marketer:

Write two connected blog posts — one Top of Funnel (TOFU) to attract readers and one Bottom of Funnel (BOFU) to convert them into users.

🧑‍💻 Audience

• College students and fresh graduates in India
• Searching online for resume tips, career advice, job tools, and interview help
• Curious about terms like “resume builder for freshers,” “best resume format,” “AI resume creator”

🧾 What You Need To Do

1️⃣ Choose 2 Real Keywords

Pick two real keywords people are searching for:

1 TOFU (broad, helpful, discovery-stage)

1 BOFU (action-ready, solution-seeking)

Use free tools like Google Autosuggest, AnswerThePublic, or Ubersuggest.

✍️ 2️⃣ Write 2 Blog Posts

Each post should be 800–1000 words

Use your chosen keyword in the title, H1, subheads, and naturally in the content

Keep the tone helpful, clean, and value-driven

BOFU post must include a strong CTA to promote “Launchpad AI Resume Builder”

🔍 3️⃣ Show Your Strategy (Keep it Simple)

At the end of your submission, include:

✅ The two keywords (labeled TOFU and BOFU)

✅ 1–2 lines on why you chose them

✅ Meta title & description for each blog

✅ 2 internal link ideas (related content ideas)

✅ 1 backlink idea (e.g., share on Quora, Reddit, career forums)