Digital Marketing Starter Kit

Learn digital marketing from scratch and build a professional portfolio with real projects.

6 students enrolled 0.0 (0 reviews) 40 hours
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40 hours of content
6 modules
Certificate of completion

About This Launchpad

Master the fundamentals of digital marketing and build a portfolio that gets you hired. This comprehensive course covers SEO, paid advertising, content marketing, social media, email marketing, and analytics.

What You'll Learn

Master SEO fundamentals including keyword research and on-page optimization
Create effective paid advertising campaigns on Meta and Google Ads
Develop compelling content strategies and copywriting skills
Build engaging social media campaigns with professional creatives
Design email marketing funnels that convert
Analyze campaign performance using Google Analytics

Launchpad Curriculum

Module 1: Marketing Campaigns 101 — The Killer Combo of Strategy + AI

6 lessons
Marketing = War + Theatre
The 5C Framework — The Chinese Precision Hack
Kaizen — The 1% Rule That Made Toyota a Global Giant
Strategy + AI = Scalable Magic
What’s Your Brand’s Personality?
✅ FINAL TASK: Launch Your 1-Day Campaign Blitz

Module 2: Caption Craft + Content Calendar Wizardry

6 lessons
Introduction
The Caption is King — Rule the First 3 Seconds
Find Your Voice — Post Like a Brand, Not a Robot
The Weekly Calendar That Grows While You Sleep
Write Faster with Caption Templates (aka Copy Madlibs)
The 3-Day Launch Calendar

Module 2: Social Media Campaigns & Paid Ads

4 lessons
Social Media Campaign Planning
Creating Engaging Creatives (Canva)
Ad Mockups & Paid Ads Basics
Project: Social Campaign & Ad Mockup

Module 3: Email Marketing & Funnels

4 lessons
Email Marketing Fundamentals
Writing a Drip Sequence
Landing Page Concepts
Project: Email Funnel

Module 4: Analytics & Reporting

2 lessons
Google Analytics Basics
Measuring Campaign Performance

Module 5: Portfolio & Publishing

2 lessons
Compiling Your Case Study
Publishing on Wooble 05:00

Launchpad Details

Difficulty Beginner
Duration 40 hours
Modules 6
Lessons 24
Category Marketing

Prerequisites

Basic computer skills and internet access. No prior marketing experience required.

Who This Launchpad Is For

Aspiring digital marketers, recent graduates, career changers, and entrepreneurs looking to build marketing skills