Performance Marketing Launchpad

An action-packed launchpad for freelancers, career switchers, and marketers to master paid ads, targeting, creative optimization, and ROI-driven campaigns — with real-world projects and portfolio-ready work.

7
Students
0.0
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25
Hours
Advanced marketing Featured
12 modules
Certificate included
Join 7+ learners

About This Launchpad

Master the art of running high-performing digital campaigns with this action-packed Performance Marketing Launchpad. Designed for beginners, freelancers, and marketers looking to scale their impact, this 10–15 hour course takes you through every stage of the performance marketing journey — from full-funnel campaign strategy to targeting, creative optimization, paid ads, and analytics.

You’ll work on real-world templates and projects that simulate client work, enabling you to confidently launch and manage Meta and Google ad campaigns, write compelling ad copy, optimize creatives, and measure results. Whether you’re building a portfolio, running your own business, or starting a new career path, this course gives you the toolkit to run campaigns that don’t just get clicks — but conversions.

What You'll Learn

Design full-funnel digital campaigns
Execute paid ad campaigns on Meta & Google
Perform advanced audience segmentation and targeting
Write and test high-converting ad creatives
Build optimized landing pages for conversions
Analyze campaign performance with attribution models
Use AI tools to ideate content and scale campaigns
Create a portfolio-ready performance marketing case study

Launchpad Curriculum

Module 1: Introduction

0 lessons

Module 2: Full‑Funnel Campaign Strategy

1 lessons
Full-Funnel Campaign Strategy

Module 3: Ad Platform Execution

2 lessons
Ad Platform Mastery: From Setup to Scaling
Advanced AD Growth and Optimization.

Module 4: Advanced Audience Targeting & Segmentation

2 lessons
Precision Targeting Masterclass – From Personas to Competitor Insights
Next-Gen Targeting – Data, AI & Dynamic Retargeting

Module 5: Creative Ops & Dynamic Creative Optimization

1 lessons
Creative Ops Mastery – From Static Ads to AI-Powered Campaigns

Module 6: Budgeting, Bidding & Attribution Models

2 lessons
Performance Marketing Economics – From Budgeting to Attribution
Cross-Channel Optimization & GA4 Attribution

Module 7: Conversion Rate Optimization & Landing Pages

1 lessons
CRO Mastery – From User Psychology to High-Converting Landing Pages

Module 8: Lead Magnets & Welcome Sequences

1 lessons
Growth Automation Masterclass

Module 9: AI-Powered Ideation & Predictive Modeling

1 lessons
AI-Powered Ideation & Predictive Modeling

Module 10: Omnichannel Brand Storytelling & UGC

0 lessons

Module 11: Final Sprint: Wrap-Up, Capstone & Mastery Quiz

3 lessons
Wrap Up
Capstone Project
Quiz

Module 12: Bonus Module: Build Your Portfolio – Show, Don’t Just Tell!

0 lessons

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Launchpad Details

Difficulty Advanced
Duration 25 hours
Modules 12
Lessons 14
Category Marketing

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