Manish Rathi
Paid Ads Specialist | Digital Analytics Consultant
✨ My Journey So Far
2019 – Self-Employed | Freelance Consultant | Paid Ads Specialist & Analytics Consultant
Specialized in running Google Ads, Facebook Ads, and LinkedIn Ads for e-commerce brands and local businesses. Responsible for creating ad copy, designing landing pages, and tracking performance using Google Analytics and Facebook Insights. Helped clients optimize their ad budgets and achieve significant ROI.
2022 – Facebook Blueprint Certification – Meta
Certified in Facebook Ads management, including audience targeting, campaign structure, and understanding analytics to drive conversions and improve ad performance
2021 – Google Ads Search Certification – Google Skillshop
Gained in-depth knowledge of Google Ads strategies, including keyword research, ad copy creation, and optimization to maximize conversion rates.
2016 – Delhi University – B.Com (Honors)
Focused on business analytics, marketing strategies, and digital tools. Took a keen interest in paid ads and data analysis during my final year, when I managed the Facebook Ads campaigns for a local startup. This experience sparked my career in digital marketing and analytics.
🧩 Proof of Work
Google Ads & Analytics Strategy for Local Bakery
Developed a Google Ads strategy for a local bakery aiming to increase online orders. Ran Search and Display campaigns targeting local customers searching for fresh bakery products. Integrated Google Analytics to track performance and provide actionable insights for campaign improvements. Utilized conversion tracking to ensure every click had a measurable impact, and recommended local SEO improvements to enhance organic visibility.
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Facebook Ads Campaign for E-Commerce Clothing Brand
Managed end-to-end Facebook Ads campaigns for a clothing e-commerce store, focusing on lookalike audiences and dynamic retargeting. Created ad copy that emphasized seasonal promotions and customer testimonials. Designed landing pages optimized for mobile traffic to improve conversion rates. Used A/B testing for headlines, visuals, and CTA buttons to improve ad performance continuously.
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