Neelam Kumari
Aspiring Digital Marketer | Content Creator
✨ My Journey So Far
2023 – Digital Media Hub | Digital Marketing Intern
Assisted in SEO keyword research, created content calendars for social media, and optimized blog posts for search engines. Worked with the team to strategize Instagram campaigns and content optimization. Developed hands-on experience in Google Analytics and SEO tools like SEMrush.
2023 – Social Media Marketing Certification – HubSpot Academy
Gained insights into developing social media strategies, optimizing content for various platforms, and measuring social media ROI.
2022 – Fundamentals of Digital Marketing – Google Digital Garage
Covered the basics of digital marketing, including social media marketing, email marketing, SEO, and content creation. Applied these learnings to college projects and internship tasks.
2022 – Lovely Professional University – BBA in Marketing
Pursuing a BBA with a focus on digital marketing and consumer behavior. Engaged in multiple campus activities related to content creation and marketing strategies. Managed social media pages for college events and gained experience in SEO, content writing, and social media strategies.
🧩 Proof of Work
Social Media Growth Strategy for College Event
Developed a social media strategy for promoting a college cultural event. Created Instagram and Facebook content, including event countdowns, teaser videos, and engagement-focused posts. Managed the campaign's reach by incorporating interactive stories and polls, leading to increased registration and participation.
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SEO Optimization for College Blog
Conducted keyword research and optimized blog content on the college’s website to improve search visibility. Focused on increasing organic traffic by using long-tail keywords related to college life and academic tips. Updated old posts and created SEO-friendly meta tags, resulting in higher SERP rankings for targeted keywords.
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