Launchpad — Visual Identity & Social Media Design

Description-I designed a brand identity starter kit for Launchpad, a platform that enables early professionals to showcase real work instead of traditional resumes. The visual system focuses on clarity, growth, and digital trust through a modern color palette and clean typography. What I built-I created the logo mark, color palette, typography selection, and a sample Instagram post to demonstrate how the brand translates into social media communication. Technologies used - Figma. I chose a Forest Ink and Warm Sand color palette to create a feeling of natural growth and grounded professionalism, with Electric Cobalt added as a fresh digital spark. For typography, I combined an editorial serif with a humanist sans-serif to balance a sense of premium authority with an approachable, human feel—so the focus stays on real stories rather than rigid resumes.