Project Overview

Created a 5-post content series on LinkedIn aimed at helping college students understand the basics of SEO and content writing. Each post broke down concepts like “how Google ranks pages,” “on-page vs off-page SEO,” and “freelance content writing tips.” Used carousels, infographics, and real-time examples to simplify SEO jargon. Series gained traction and collaboration requests.

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_“SEO for Students” LinkedIn Content Series

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Bibhu Prasad Arpita Akaash Jaiswal Raghav Mehta

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CarrerLens

Who this post is for: This post is targeted at students and early professionals who rely heavily on resumes and certifications to showcase their abilities, often without demonstrating real, practical work. What emotion it is trying to trigger: The design aims to create a sense of realization and slight discomfort. It pushes the viewer to reflect on whether they are only listing skills or actually proving them through action. Why someone would stop scrolling: The strong visual contrast between the “Resume” and “Actual Work” sections immediately grabs attention. The bold central statement, “Resumes list skills. Work proves them.” is simple, direct, and relatable, making the viewer pause and process the message. One engagement metric you are optimizing for: This post is optimized for shares, as the message is highly relatable and encourages users to share it with peers who are in a similar stage of building their careers.

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