Building Keyword Strategy for EdTech Blog

I developed a segmented keyword strategy for an EdTech blog aimed at working professionals. The content was structured into awareness, consideration, and decision stages. I delivered topic clusters with pillar pages, keyword maps, and optimization briefs for each stage. In addition to planning, I trained the writing team on SEO best practices, content structure, meta tags, and internal linking techniques. This approach enhanced search visibility and provided a long-term blueprint for the blog’s growth and ranking.