Vinay Kumar
SEO Specialist | Organic Growth Strategist
✨ My Journey So Far
2020 – RankEdge Digital | SEO Specialist
Handles on-page and off-page SEO for 15+ clients across tech, finance, and education. Responsible for keyword planning, technical audits, link-building strategies, and content briefs. Led a project that resulted in 80% organic traffic increase in 6 months for a fintech brand.
2019 – WebMantra | SEO Intern
Assisted in keyword mapping, on-page optimization, and backlink tracking for local business clients.
2018 – SEMRush SEO Toolkit Course
Gained expertise in technical SEO, backlink auditing, competitor research, and keyword tracking using SEMrush tools.
2018 – Yoast SEO for Beginners (Yoast Academy)
Covered SEO fundamentals, including site structure, crawlability, and keyword placement. Learned to optimize for search intent using Yoast tools.
2015 – Banaras Hindu University
Completed a B.Com (Hons) with a focus on digital business and e-commerce. Participated in entrepreneurship cells and digital outreach programs that laid the foundation for a marketing career.
🧩 Proof of Work
SEO Overhaul for Fintech Client
I led a full-scale SEO revamp for a mid-sized fintech firm, starting with a technical audit to resolve crawl errors, slow page loads, and poor mobile optimization. I implemented schema markup, fixed structural issues, and rewrote over 20 blog posts to target high-intent long-tail keywords. I also built an internal linking structure to distribute link equity and created real-time dashboards in Google Data Studio for tracking keyword rankings, CTR, and impressions. Worked with writers and developers to integrate SEO deeply into their monthly workflow.
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Building Keyword Strategy for EdTech Blog
I developed a segmented keyword strategy for an EdTech blog aimed at working professionals. The content was structured into awareness, consideration, and decision stages. I delivered topic clusters with pillar pages, keyword maps, and optimization briefs for each stage. In addition to planning, I trained the writing team on SEO best practices, content structure, meta tags, and internal linking techniques. This approach enhanced search visibility and provided a long-term blueprint for the blog’s growth and ranking.
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