I led a full-scale SEO revamp for a mid-sized fintech firm, starting with a technical audit to resolve crawl errors, slow page loads, and poor mobile optimization. I implemented schema markup, fixed structural issues, and rewrote over 20 blog posts to target high-intent long-tail keywords. I also built an internal linking structure to distribute link equity and created real-time dashboards in Google Data Studio for tracking keyword rankings, CTR, and impressions. Worked with writers and developers to integrate SEO deeply into their monthly workflow.