Project Background
Project Type Internship

SEO Overhaul for Fintech Client

Vinay Kumar
Vinay Kumar SEO Specialist | Organic ...
SEO Technical SEO Content Optimization Google Data Studio

Organic traffic jumped 80% in 6 months, DA increased from 22 to 34, and 15+ keywords ranked in top 10.

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Project Overview

I led a full-scale SEO revamp for a mid-sized fintech firm, starting with a technical audit to resolve crawl errors, slow page loads, and poor mobile optimization. I implemented schema markup, fixed structural issues, and rewrote over 20 blog posts to target high-intent long-tail keywords. I also built an internal linking structure to distribute link equity and created real-time dashboards in Google Data Studio for tracking keyword rankings, CTR, and impressions. Worked with writers and developers to integrate SEO deeply into their monthly workflow.

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SEO Overhaul for Fintech Client - Project Report

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