Building Keyword Strategy for EdTech Blog

Achieved 5X growth in impressions, improved SERP rankings, and lowered bounce rate by 15%.

Keyword Strategy EdTech SEO Clusters Content Planning Freelance


About the Project

I developed a segmented keyword strategy for an EdTech blog aimed at working professionals. The content was structured into awareness, consideration, and decision stages. I delivered topic clusters with pillar pages, keyword maps, and optimization briefs for each stage. In addition to planning, I trained the writing team on SEO best practices, content structure, meta tags, and internal linking techniques. This approach enhanced search visibility and provided a long-term blueprint for the blog’s growth and ranking.

Created by

Creator photo

Vinay Kumar SEO Specialist | Organic Growth Strategist

Digital Creator & Problem Solver

@vinaykumar-1
Pivotal

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