Finfluencers & Financial Literacy: The Analytics Behind Virality

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Finfluencers & Financial Literacy: The Analytics Behind Virality

This article explores how finfluencers are making finance go viral, and how analytics fuels their reach, relevance, and reliability.

BARNIK ROY

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The world of personal finance is undergoing a digital transformation and India is at its epicentre. Finfluencer or a financial influencer who uses Instagram reels, YouTube shorts, or tweet threads to explain personal finance, SIPs, tax-saving hacks, and the stock market to millions. But behind the content’s charm and simplicity lies a powerful driver known as data analytics.

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BARNIK ROY

Subhranil Sahoo

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