Launch of 'QuickPay' Feature on Paytm App

I worked as a Product Manager at Paytm, Anuj Mehra led the conceptualization and launch of the ‘QuickPay’ feature aimed at improving transaction speed and user experience. Recognizing delays in recurring payment flows, Anuj identified a user need for a one-click payment mechanism for frequent transactions such as recharges, bills, and subscriptions. I collaborated with UX teams to wireframe intuitive designs and coordinated with engineering teams for backend optimization using secure tokenization. With rigorous A/B testing and phased rollout, the feature showed a 35% improvement in transaction speed and a 20% increase in daily active users engaging with the feature. His data-driven decision-making and strong stakeholder communication ensured on-time delivery within a lean budget. Post-launch analytics showed reduced bounce rates and higher Net Promoter Scores (NPS), validating the impact on user satisfaction. The success of the QuickPay feature has been cited internally as a model for rapid iteration and user-first design.