Project

ReStyle: TrendTide’s Eco-Inclusive Comeback

A youth-focused marketing campaign to reposition TrendTide through sustainable fashion, influencer engagement, and personalization.
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943 views #Marketing #Strategy #Gen Z #Fast Fashion #Sustainability #Campaign Design
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Project Overview

Description

Created a complete marketing campaign for TrendTide Clothing Co. as part of a national strategy competition.

Defined the target audience (Gen Z & Millennials), key consumer pain points, and a unique selling proposition.

Proposed 5 campaign tactics including influencer marketing, college flash sales, and sustainability-based pop-up events.

Allocated a ₹5 crore marketing budget across digital, offline, and branding strategies.

Focused on inclusivity, ethical fashion, and digital engagement to rebuild customer trust and loyalty.

About the Creator

Gargi Shandilya

Gargi Shandilya

Canva Presentations Conflict Resolution Presentation Skills Communication Skills HR Rounds Hiring & Recruitment
Joined: Jun 2025

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