Project

“Trend Tide Reimagined: A New Wave of Fashion"

TrendTide Clothing Co. presents a ₹5 crore marketing revival campaign targeting Gen Z and Millennials through sustainability, inclusivity, and digital engagement. The strategy includes influencer-driven Instagram Reels (#StyleTheTide), sustainable flash sales, city-based pop-ups, and a loyalty program. A creative Reel concept—"College to Club in 15 Seconds"—boosts community interaction. The campaign aims to regain market share, rebuild trust, and reposition TrendTide as India’s leading ethical streetwear brand.
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Project Overview

Trend Tide Clothing Co. is a fast fashion brand facing a 22% sales decline due to poor product quality, outdated designs, and lack of sustainability and inclusivity. Its core audience, primarily Gen Z and Millennials, demands ethical, trend-forward, and personalized fashion experiences. The campaign aims to reposition Trend Tide as a modern, value-aligned brand. It introduces a sustainable “ReTrend” collection and AI-powered Virtual Style Studio to enhance personalization. Offline engagement is driven by college pop-ups and thrift swap zones. A micro-influencer campaign  boosts brand reach and authenticity. A consumer feedback loop enables co-created product development. Digital ads and SEO enhance visibility and site performance. The ₹5 crore budget is strategically allocated across these innovative initiatives. This campaign transforms Trend Tide into a tech-savvy, socially conscious brand co-created with its community.

About the Creator

Ramsai Nandyal

Ramsai Nandyal

"Pioneer of Future Learning"
QIS College of Engineering and Technology, Ongole, Class of 2027
Python JavaScript HTML CSS Product Marketing Interpersonal Skills Performance Management Communication Skills
Joined: May 2025

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