Resumes are promises. Projects are proof.

Scroll-Stopper Test (Foundational) : “Proof of work matters more than resumes.” Who this post is for: This is aimed squarely at early to mid-career professionals in creative or technical fields (like developers, designers, or architects) who feel like they’re shouting into the void of "Black Hole" job portals. It’s for the person who has amazing skills but a "meh" resume, and they're frustrated that recruiters aren't seeing their actual talent. The emotion it’s trying to trigger: It’s tapping into a mix of validation and provocative disruption. There’s a lot of "resume fatigue" out there. The image validates the user's feeling that a piece of paper can't capture their talent, while the bold headline—PDFs don't get hired—creates a bit of a "wait, what?" moment of healthy stress that forces them to reconsider their strategy. Why someone would stop scrolling: The visual contrast is the main hook. You have this bright, electric blue background that pops against the neutral feed of LinkedIn or Instagram. Then there's the literal "weight" of the scales; seeing a small "Resume" being easily out-weighed by tangible "Proof of Work" (blueprints, hardware, clipboards) is a very quick, satisfying visual story that doesn't require a lot of reading to "get." The metric I’m optimizing for: I’m aiming for Saves. This feels like a "perspective shift" post. When someone sees a tool or a mindset that might solve their job-hunt struggle, they tend to save it to come back to when they're actually sitting down to work on their portfolio later that night.