Project

SEO Revamp for a B2B SaaS Platform

Increased organic traffic by 125% in 4 months and improved lead conversion from organic by 30%.
🚀 Pivotal
#SaaS SEO #Content Clusters #Lead Generation
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Project Overview

Led a complete SEO audit and overhaul for a mid-sized B2B SaaS platform in the HR tech domain. Revamped internal linking, fixed crawl issues, and created an SEO content playbook for the blog.
Introduced a content cluster strategy and performance tracking dashboards. Focused on long-tail commercial keywords to capture bottom-funnel traffic.

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