Social Media Content Strategy

Social Media Content Strategy is a project where Rina Mishra developed a social media content plan for a fictional business. This project aimed to create an effective content plan to build the business’s presence on social media. Rina conducted research on the target audience, identified the best platforms to use, and developed a content calendar. I used content creation strategies to generate engaging posts that would resonate with the target audience. The content plan included promotional posts, educational content, and interactive elements like polls or contests. In developing this project, Rina became familiar with the core principles of digital marketing, including content marketing, social media engagement, and audience targeting. I applied her learning to create a strategy that I was not only creative but also data-driven, based on key insights into user behavior and preferences. This project also helped Rina enhance her project management and strategic planning skills as she designed a plan that I was both actionable and results-oriented. Ultimately, the social media content plan helped Rina understand how businesses build their online presence and reach their target audience, offering insights into the growing field of digital marketing.