Project Overview

Took charge of revamping the DU student events portal's blog section. Conducted a detailed keyword gap analysis, updated blog titles and headers, and built internal links to core pages. Created a calendar of content clusters targeting student searches like “internship fairs,” “literary events,” and “college fests.” Applied insights from Ahrefs and Google Trends to reduce content cannibalization.

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Arpita Akash Jaiswal Raghav Mehta

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Keyword Strategy & Blog Optimization for DU Events Portal

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