Project

10X ROAS for a D2C Skincare Brand

Generated ₹12L+ in revenue from ₹1.2L ad spend in 6 weeks. Increased returning customer rate through sequential ad storytelling.
🚀 Pivotal
#Paid Ads #D2C Growth #Meta Ads #ROAS
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Project Overview

Designed and managed a full-funnel paid ads strategy for a new D2C skincare brand. Created TOFU awareness campaigns, retargeting mid-funnel visitors, and conversion-focused BOFU ads.
Optimized landing pages, experimented with UGC video ads, and ran A/B tests for CTA variants. Weekly reports were shared with the founder team.

About the Creator

Sahil Gupta

Sahil Gupta

Performance Marketer | ROI-Focused Meta & Google Ads Specialist
No skills added yet
Joined: Apr 2025

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