Generated ₹12L+ in revenue from ₹1.2L ad spend in 6 weeks. Increased returning customer rate through sequential ad storytelling.
_10X ROAS for a D2C Skincare Brand.pdf
View DocumentDesigned and managed a full-funnel paid ads strategy for a new D2C skincare brand. Created TOFU awareness campaigns, retargeting mid-funnel visitors, and conversion-focused BOFU ads.
Optimized landing pages, experimented with UGC video ads, and ran A/B tests for CTA variants. Weekly reports were shared with the founder team.
Digital Creator & Problem Solver
@sahilguptaAchieved a 3x return on ad spend (ROAS), increased organic search visibility for top keywords, and boosted website bookings by 40%.
Helped increase online orders by 40%, and the bakery’s ad budget efficiency improved with a 3x ROAS.
ROAS improved from 1.8x to 4.5x in 3 months with 40% reduction in CAC.
