Sahil Gupta
Performance Marketer | ROI-Focused Meta & Google Ads Specialist
✨ My Journey So Far
2021 – Freelance Performance Marketer
Helping startups and small businesses scale with Facebook, Instagram, and Google Ads. Built custom funnels, set up retargeting campaigns, ran A/B tests, and optimized creatives and copy for better CTRs. Worked across niches like D2C, edtech, and SaaS with 20+ clients.
2023 – Google Ads – Search & Display Certification
Covered keyword planning, bidding strategies, quality score improvement, and ad extensions. Helped clients achieve better ad relevance and conversion rates.
2022 – Meta Ads Manager – Blueprint Certification
Learned campaign structuring, conversion tracking, lookalike audiences, and budget optimization. Applied to multiple E-Commerce campaigns with improved ROAS.
2018 – Amity University, Noida – BBA in Digital Marketing
Specialized in digital marketing with hands-on projects in Google Ads, lead gen funnels, and email campaigns. Interned at a startup and ran ad experiments as part of coursework. Led the Digital Marketing Club and hosted guest sessions on ad analytics.
🧩 Proof of Work
Lead Generation Funnel for Edtech Bootcamp
Created a paid lead gen funnel for a bootcamp offering career-switch programs. Designed Facebook lead ads integrated with CRM. Built automated email drips for nurturing leads post-click.
Used custom audiences and lookalike segmentation for better reach. Optimized campaigns using micro-goals and cost-per-qualified-lead KPIs.
10X ROAS for a D2C Skincare Brand
Designed and managed a full-funnel paid ads strategy for a new D2C skincare brand. Created TOFU awareness campaigns, retargeting mid-funnel visitors, and conversion-focused BOFU ads.
Optimized landing pages, experimented with UGC video ads, and ran A/B tests for CTA variants. Weekly reports were shared with the founder team.