Keyword Strategy & Blog Optimization for DU Events Portal

About the Project

Took charge of revamping the DU student events portal's blog section. Conducted a detailed keyword gap analysis, updated blog titles and headers, and built internal links to core pages. Created a calendar of content clusters targeting student searches like “internship fairs,” “literary events,” and “college fests.” Applied insights from Ahrefs and Google Trends to reduce content cannibalization.