Project

ReTrend: The Revival Wave

A youth-powered revival campaign to reposition TrendTide with affordable, inclusive, and sustainable fashion. "ReTrend" blends influencer storytelling, ethical fashion, and digital innovation to re-engage Gen Z and Millennials.
22 views #Marketing Strategy #Fast Fashion #Sustainability #Gen Z #Social Media #Digital Campaign #Brand Revival #Influencer Marketing #Inclusivity #Portfolio Project
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Project Overview

A youth-powered revival campaign to reposition TrendTide with affordable, inclusive, and sustainable fashion. "ReTrend" blends influencer storytelling, ethical fashion, and digital innovation to re-engage Gen Z and Millennials.

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Fashion ReVibe breathes new life into TrendTide’s fast fashion brand by blending sustainability, inclusivity, and digital-first strategies tailored for Gen Z and Millennials. Anchored in data-driven insights, the campaign includes influencer-driven Instagram Reels, community-driven “StyleSwap” pop-ups, an AI-powered style quiz, and limited-edition drops—all designed to re-engage a youth-driven audience. By addressing key consumer demands—sustainable materials (30%), inclusive sizing (25%), and authentic, interactive content—the project aims to increase Instagram engagement to 4%, reduce churn to 35%, and boost online sales by ₹1–1.4 crore, revitalizing TrendTide’s brand for a more ethical and vibrant future.
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