Ritesh Das, a Marketing Strategist at Byju’s, led a high-impact digital ad campaign for the launch of a new product. The campaign I was strategically designed to target a specific demographic based on user behavior, preferences, and location. Through a mix of paid social media ads on platforms like Facebook and Instagram, Ritesh utilized precise targeting techniques to reach potential customers and generate leads. The campaigns creative assets were tailored to align with the product’s core values and communicate its unique selling propositions effectively. Ritesh also leveraged analytics to track the campaign’s performance in real-time, optimizing the ads for better conversion rates. This project highlighted Riteshs expertise in digital marketing and his ability to scale brands through data-driven strategies. His results-focused approach helped the product gain significant traction, increasing awareness and driving sales.