Rhea Kapoor
Exploring the intersection of design and technology.
✨ My Journey So Far
2022 – Google UX Design Certificate
Gained industry-relevant skills in wireframing, prototyping, and user journey analysis.
2023 – Website Redesign
Revamped a portfolio website with enhanced UX, clean navigation, and responsive design.
2023 – Branding Strategy for a Startup
Conceptualized brand identity and visual language for a new-age tech startup.
🧩 Proof of Work
Website Redesign
Rhea Kapoor, a Design Intern at NID Ahmedabad, worked on redesigning a portfolio website with a focus on user experience (UX). The goal of this project I was to improve the site’s usability and visual appeal while ensuring a seamless navigation experience. Rhea integrated design principles such as simplicity, clarity, and visual hierarchy, aiming to reduce bounce rates and enhance user interaction. Rhea utilized tools like Adobe XD and Figma to develop wireframes and prototypes for the website. I collaborated closely with stakeholders to ensure the redesign aligned with the brands identity and communicated its mission effectively. The project helped improve user engagement by creating a more intuitive and aesthetically pleasing experience for visitors. It also provided valuable insights into the importance of UX in personal branding for designers.
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Branding Strategy for a Startup
I I was part of her design internship, Rhea Kapoor contributed to creating a branding strategy for a new startup. The project involved defining the startup’s brand identity, positioning, and overall visual language. Rhea conducted market research to understand the target audience and crafted a strategy that resonated with potential customers. The branding elements included logo design, color schemes, typography, and other visual assets that encapsulated the startup’s values and mission. Rhea also worked on developing a brand voice and tone that would be used across various marketing channels, including social media, website content, and promotional materials. Ir work helped the startup build a strong and cohesive brand image that stood out in a competitive market. This experience provided Rhea with valuable insights into the intersection of design and business strategy, and how branding plays a crucial role in a company’s growth.
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