Rina Mishra
Exploring digital marketing, learning the basics of SEO and content marketing.
✨ My Journey So Far
2023 – Google Analytics for Beginners
Completed Google’s official beginner course on analytics, gaining knowledge of traffic channels, bounce rates, and goal tracking for websites and digital campaigns.
2023 – Digital Marketing Intern
Assisted in creating and scheduling social media content for campaigns, performed keyword research, and analyzed engagement metrics using Google Analytics. Learned the importance of consistency, data-backed decisions, and audience targeting in online marketing.
2023 – Foundations of Digital Marketing
Learned key concepts in SEO, content marketing, email strategy, and social media basics. Applied skills through small campaigns and personal branding experiments.
2021 – B.Com – St. Xavier’s College
Currently pursuing a Bachelor of Commerce while diving into the world of digital marketing. Building foundational knowledge in SEO, content strategy, and data analytics through hands-on learning and real-time experimentation.
🧩 Proof of Work
Social Media Content Strategy
Social Media Content Strategy is a project where Rina Mishra developed a social media content plan for a fictional business. This project aimed to create an effective content plan to build the business’s presence on social media. Rina conducted research on the target audience, identified the best platforms to use, and developed a content calendar. I used content creation strategies to generate engaging posts that would resonate with the target audience. The content plan included promotional posts, educational content, and interactive elements like polls or contests. In developing this project, Rina became familiar with the core principles of digital marketing, including content marketing, social media engagement, and audience targeting. I applied her learning to create a strategy that I was not only creative but also data-driven, based on key insights into user behavior and preferences. This project also helped Rina enhance her project management and strategic planning skills as she designed a plan that I was both actionable and results-oriented. Ultimately, the social media content plan helped Rina understand how businesses build their online presence and reach their target audience, offering insights into the growing field of digital marketing.
Read more →SEO Optimization for Blog
SEO Optimization for Blog is a project where Rina Mishra optimized a blog using basic SEO techniques. The goal I was to improve the blog’s search engine visibility by applying best practices in SEO to increase its ranking on search engines like Google. Rina focused on optimizing key on-page SEO factors such as title tags, meta descriptions, header tags, and image alt texts. I also incorporated relevant keywords into the content while ensuring that the writing remained natural and engaging for readers. To track the blog’s performance, Rina used Google Analytics to monitor traffic and engagement metrics, allowing her to make data-driven decisions on further optimization. Throughout this project, Rina gained practical experience in SEO optimization, which is essential for improving a websites visibility and attracting organic traffic. I also learned how to evaluate a blog’s performance using analytical tools and how to refine her strategies based on real-time feedback. This project helped Rina develop a deeper understanding of content marketing, search engine ranking factors, and digital marketing strategies. By optimizing this blog, Rina I was able to see firsthand the power of SEO in driving traffic and increasing the discoverability of content on the internet.
Read more →