Leads paid media strategy for 15+ clients in the e-commerce and edtech sectors. Specializes in Facebook, Google Ads, and LinkedIn campaigns. Manages monthly ad budgets over âš50L, optimizing for cost-per-acquisition (CPA) and return on ad spend (ROAS). Known for deep experimentation with creatives, funnels, and bidding strategies.
Google Ads Certification â Google Skillshop
Apr 2023 â Jun 2023
Experience
Growth
Validated expertise in search, display, and video campaigns. Applied learnings to restructure multi-tier ad funnels and improve conversion rates.
Meta Certified Digital Marketing Associate â Meta Blueprint
Jan 2022 â Mar 2022
Experience
Growth
Covered Facebook/Instagram ads, audience targeting, pixel setup, and performance measurement. Boosted cross-platform ad expertise with advanced case studies.
Christ University, Bangalore â BBA (Marketing)
Jul 2015 â May 2018
Experience
Foundational
Graduated with a focus on marketing analytics and digital campaign management. Served as marketing head of the college fest where he led sponsorship outreach and Facebook ad campaigns. Built early interest in A/B testing and ROI tracking during live campaigns.
