Project Overview

Took over a D2C beauty brand struggling with high CAC and inconsistent sales. Restructured entire Meta Ads account with proper campaign objectives and audience segmentation. Implemented A/B testing for creatives (reels vs static), experimented with UGC-style ads, and added retargeting layers using website events. Created separate funnel stages with optimized copy and budget allocation per stage.

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Scaling ROAS for D2C Beauty Brand

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Ansuman Das Bibhu Prasad Paroj Kumar Nag Raghav Mehta Akaash Jaiswal

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